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A transdisciplinary advisory firm emerging from Cairo, Egypt.

Small and family-run businesses are the backbone of society—more than economic units, they’re expressions of human creativity, ambition, and shared potential.

Too many face deep structural vulnerabilities that weaken their ability to thrive—and to contribute meaningfully to their communities.

We exist to turn fragility into resilience. By strengthening businesses, we build human connection, opportunity, and collective hope.

Separately, through our Public Policy and Advocacy work, we support international organisations in shaping policies that promote equitable, resilient economies, and stronger civic infrastructure.

We’re on a mission to serve hundreds of businesses and drive systems-level change where it’s needed most.

We are very selective with whom we work. Businesses must demonstrate ethical conduct and a commitment to community.

More detailed criteria can be shared upon request.