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Concrete services are clear, well-defined, and scoped from the start. For example, helping a client evaluate and select a vendor for a new "supply chain" system. Corporate clients appreciate this clarity.
However, we prefer amorphous services, which start with uncertainty and evolve through open, exploratory conversations. These discussions help us uncover deeply ingrained cultural norms and unspoken challenges that insiders often overlook. Embracing this ambiguity allows us to identify what truly needs addressing, even when the path isn’t immediately clear.
Amorphous work requires comfort with uncertainty and a commitment to discovery—principles that align with our ethos.
The above was articulated by Vaughn Tan. We’ve slightly edited it to fit our ethos.
We offer two types of services: concrete and amorphous.
Concrete service solves known issues, while amorphous service explores and uncovers hidden challenges through exploratory engagement, leading to novel insights and strategies.
So, how do we do what we do?
Though we are happy to work with governments and international organisations, we prioritise supporting family businesses through amorphous exploration.
Business Advisory and Support
We partner with family-owned and founder-led businesses to unlock performance, navigate complexity, and build lasting legacies.
Our support spans across strategy, operations, and leadership—tailored to the realities of legacy-driven enterprises. We work closely with clients on:
Strategy & Growth – business model refinement, market entry, and competitive positioning
Operational Excellence – streamlining processes, systems, and performance tracking
Governance & Leadership – succession planning, executive coaching, and board structures
Culture & People – transforming internal culture, talent development, and team alignment
Customer & Market Expansion – brand repositioning, customer journey design, and international growth
Innovation & Resilience – embedding sustainability, digital transformation, and risk mitigation
We never deliver generic advice — we build practical, implementable solutions grounded in strong values and your future ambitions.
Public Policy
We work with mission-aligned organisations to shape policy, influence change, and amplify impact.
From local NGOs to international agencies, we provide strategic support across the full policy lifecycle—including:
Policy Design & Reform – evidence-based policy development and regulatory advisory
Advocacy & Influence – campaign strategy, coalition-building, and narrative framing
Political & Regulatory Insight – in-depth analysis of policy environments and power dynamics
Stakeholder Engagement – convening public, private, and civil actors for collaborative impact
Cross-Border Collaboration – facilitating regional coordination and multilateral initiatives
We exclusively partner with organisations whose missions reflect integrity, equity, and long-term public value.
The Initial Process
What to expect when partnering with us.
Mutual Selection
We begin with a 30-minute online consultation to explore your needs, challenges, and whether our approach is the right fit for your goals.
If aligned, we host two structured discovery sessions to understand your context, values, and objectives—ensuring clarity before we propose anything.
Once value is established, we present a tailored proposal and engagement roadmap. A mutual NDA and agreement are signed to move forward.
Discovery - Core Values
Proposal and Agreement
Work begins. You receive a detailed timeline, milestones, and access to our team with full transparency and collaboration.
Project Launch
Value Demonstration (no cost)
We offer a 5-day no-cost engagement so you can experience our value firsthand. This may include a light advisory sprint, diagnostic input, or strategic roadmap outline.
A Detailed Roadmap
A step-by-step journey we co-create with clients to build resilient, future-ready businesses.
Diagnose & Align
Goal: Uncover the current state, pain points, and growth blocks
→ Activities: Deep dive interviews, financial snapshot, operations mapping
Goal: Establish a shared foundation for decision-making and culture
→ Outputs: VMV statements, leadership alignment, values activation plan
Goal: Create robust internal structures and governance tools
→ Outputs: SOPs, team structure, decision protocols, family or founder governance models
Define Vision, Mission, Values
Systems & Governance Setup
Strategy & Positioning
Goal: Build a strategic roadmap tailored to your growth stage
→ Activities: Market analysis, brand/market positioning, strategic priorities
Monitor, Learn, Adapt
Goal: Sustain performance and adapt over time
→ Outputs: Impact dashboards, quarterly reviews, long-term sustainability roadmap
Goal: Activate the strategy and track meaningful growth metrics
→ Activities: Launch initiatives, implement tech/process solutions, support team enablement
Execution & Growth Acceleration
Questions?
